The Science News Cycle as seen by PHD Comics (Cham, 2009)

I love this comic and it is the best graphical representation of how scientific studies as cycled through from researchers to the general public.

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The science news cycle

One of my suggestions is to skip the university PR Office (if possible) and make our own press release with different standards (usually writing not thinking about the general public’s… disposition, trying to be nice here). See more of PHD comics.

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